Your Brand, Social Media and in1.com
Once your product/service/company enters the marketplace, it’s noticeably harder to control how that brand is perceived by others.
But losing control shouldn’t be viewed as a detriment, but rather an asset. If you’re truly dedicated to providing a quality customer experience, you need to trust them with your brand. Brand management is less about holding your brand’s hand out in the world, and more about listening and learning from your customers’ experience to guide your brand appropriately away from dangerous situations.
Trends change in social media circles quicker than you could imagine. While it is important not to jump from trend to trend without achieving anything it’s also important to be nimble and have your marketing strategy evolve over time. In the past placing an advert in a newspaper was always pretty much the same process but marketing on Facebook can change from week to week as the platform evolves. Twitter doesn’t even have an effective ad platform yet but chances are you could be using it next year. You need to look at new platforms like the tablet computer which although less than 2 years old is creating a seismic shift in our online habits. These new technologies and platforms seem to come out of nowhere and they can change entire industries within a year so be nimble and evolve your strategy because consumers might not always be in the same place.
Brands must Adapt. Trends change in social media circles quicker than you could imagine. While it is important not to jump from trend to trend without achieving anything it’s also important to be nimble and have your marketing strategy evolve over time. In the past placing an advert in a newspaper was always pretty much the same process but marketing on Facebook can change from week to week as the platform evolves. Twitter doesn’t even have an effective ad platform yet but chances are you could be using it next year. You need to look at new platforms like the tablet computer which although less than 2 years old is creating a seismic shift in our online habits. These new technologies and platforms seem to come out of nowhere and they can change entire industries within a year so be nimble and evolve your strategy because consumers might not always be in the same place.
It’s crucial to remember that social media is more than just the social networking platforms, it’s also the hundreds of millions of blogs, forums, review sites and other communities that span the social web. In addition there’s the social dimension of ostensibly “traditional” online media sites that enable the socialization of content via peer-to-peer or community dialogues. There is also the streaming content sites that enable for real-time socialization through integrated applications or Twitter chats with hashtags. I think if one takes this much broader view of social media, it becomes clear that marketers have only just begun to actualize its full brand marketing potential.
Unify and control your brand, http://in1.com
