When Social Networks Come and Go, How Can Your Brand Persist?
Websites come and go. Myspace and Bebo are classic examples. Many think Facebook will have a similar fall from grace one day and that we will move on to the next big thing. It’s important for brand marketers to think of Facebook, Twitter and other social networks as platforms that they can connect their brand to. Social networks are specific, and as a result they will not become as important as the broader Web and mobile internet.
So while it may not be safe to put all your eggs in one basket, it is safe to put your brand in1.com — The social gateway that enables your brand to pivot just as social media does. Web, mobile or social it’s all http://in1.com
